Kaplan Albuquerque

bizO-Dyer_Jessica_BizOIt’s a new year. Does that, by any chance, have you itching for a new-look living room? How about some new bedroom curtains?

If so, Dana and Todd Stringer are ready to help.

The couple recently relaunched Dana Stringer Interiors at 5801 Academy NE. A full-service design company, Dana Stringer Interiors features a small retail showroom full of furniture that can be bought straight from the floor or, in many cases, ordered to suit with numerous color and upholstery options. And even those not in the market for a $1, 500 chair may still find something to give a plain room some pop; the store stocks an assortment of smaller pieces such as lamps, pillows and decorative accessories.

“There’s almost nothing we don’t have that has to do with interiors, ” says Dana Stringer, noting that the firm also deals in flooring and window treatments. “It just depends on your need.”

A full-service design company, Dana Stringer Interiors features a showroom/retail space with furnishings and other home accessories.

Dana Stringer – who has been in business for herself for the past seven years – says she tries to cater to clients with varying tastes. Albuquerque, she says, is too small to specialize in a certain style.

She also works with customers with a wide range of budgets.

“People come in and apologize and say ‘I can’t (afford to) do my full house.’ I say ‘Neither could I, '” she says with a laugh.

So while some clients may want a sofa made with $200-per-yard couture fabric or have Stringer work her magic on every inch of their home, Stringer says there always are more modestly priced alternatives. Just don’t expect to walk in and find a sea of $399 armchairs like you might see at a traditional chain furniture store. It’s not that kind of place.

“A lot of the time, by the time people come to us, they’ve already gone through the run-of-the-mill (options), and they’re wanting a little more, ” she says. “They don’t want their house to look like everybody else’s on the street.”

Stringer previously operated the firm out of two locations in Los Ranchos – a showroom and a separate facility where employees made custom drapes. The recent move to a two-story retail shell on Academy, just east of Seagull, offered a chance to merge the spaces. The new showroom fills about 1, 500 square feet on the ground level, while the second story houses the production and workroom.

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