Kaplan Products

Kaplan Higher Education health services student

At Kaplan, we help people like you transform their lives through education.

We serve students of all ages, from first-graders learning to read to professionals seeking postgraduate training. We are your partner in lifelong learning and are committed to helping you achieve your goals.

We're redefining the future of education.

Once a small test prep company, Kaplan has pioneered new territory in online higher education, K12 services and professional training with innovation and imagination. Through new technologies and a personalized approach to learning, we are opening doors to educational opportunities and inspiring people to strive for their personal best.

We've grown without losing sight of our mission.

Throughout our 76-year history, we have helped students unlock their talent by providing student-centered, outcomes-driven educational programs that help individuals reach their goals. We succeed when our students succeed.

Our company structure

Kaplan's operations are organized into three segments:

Kaplan Higher Education
Kaplan Higher Education's U.S. operations include over 60 campuses in 17 states, as well as Kaplan University's online offerings including Concord Law School. Our programs prepare students for employment in fields such as healthcare, business, legal and paralegal services, information technology, criminal justice and design. Kaplan offers students career-oriented master's, bachelor's, and associate's degrees, as well as certificates and diplomas. Schools in the U.S. are separately accredited by one of several national or regional accrediting agencies approved by the U.S. Department of Education.

Kaplan Test Prep
Kaplan is the world leader in test preparation and has served millions of students since its founding 76 years ago. Kaplan offers preparation for more than 90 standardized tests for college and graduate school admissions and English-language proficiency, as well as academic tutoring and pre-college test prep for students in their K through 12 years. In addition, Kaplan Test Prep offers programs to prepare professionals for a variety of licensing and advanced designation exams as well as continuing education in various fields.
Kaplan International
Kaplan's international programs, including English language and university pathway offerings, higher education, test preparation and professional training, are designed to help students achieve specific educational goals and provide career qualifications that enable them to compete effectively in a global marketplace. Kaplan International is comprised of two units: Kaplan Europe and Kaplan Asia Pacific.

Our leadership in key verticals

Kaplan offers a range of programs to help students enter or advance careers in a number of core industries, including healthcare, nursing, financial services and legal. Our breadth of offerings and depth of expertise in these verticals help students obtain the skills they need to achieve sought-after qualifications. Learn more about our career-long training in these key areas:


Financial Services

Our leadership in instructional design

The Kaplan Way for Instructional Design is an evidence-based strategy informed by decades of research that drives student outcomes effectively and efficiently. It applies learning science and the latest technologies to understand expertise, design and deliver content, adapt to learners, measure progress, and continually revise educational products. The strategy promotes piloting innovations and rapidly scaling them once there's evidence of success.

The Kaplan Way includes its own set of tools and templates, along with its own delivery platform, to help designers "make the right thing to do the easy thing to do." For example, the research shows it's effective to support student motivation, so the Kaplan Way model includes a way to measure, assess, and guide student beliefs around motivation.

The Kaplan Way product quality checklist was created as a way to measure the degree to which an instructional product supports key learning principles. The checklist consists of 36 criteria comprising 12 categories: Objectives, assessment, practice, information, examples, overviews, integration, multimedia, personalization, motivation, organization and usability. While especially useful in rating eLearning products, the checklist is equally suited for assessing face-to-face, text, blended, and other delivery methods.

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